Shirazeh Rugs & Decor — Brand Identity
A culturally rooted identity inspired by Persian craftsmanship and the heritage of Shiraz.
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Shirazeh Rugs & Decor is a carpet and home décor brand based in Shiraz, deeply connected to the richness of Persian culture and artistry. The name “Shirazeh” (شیرازه) translates to “binding” or “spine”—the element that holds everything together—symbolizing both structural integrity and cultural continuity.
The branding draws directly from traditional Persian aesthetics, reinterpreted through a refined and contemporary lens. A custom calligraphic logotype forms the core of the identity, reflecting elegance, heritage, and craftsmanship. Alongside it, a distinctive logo mark was developed based on geometric motifs found in Persian carpet patterns, creating a visual link to the product itself.
The overall identity balances ornament and restraint—celebrating intricate cultural details while maintaining clarity and cohesion. The result is a brand that feels authentic, timeless, and deeply connected to its origins, while remaining adaptable across modern applications.
