Forno — Brand Identity

Forno is a bakery and café brand built around the feeling of warmth, comfort, and everyday indulgence. The identity was developed to reflect the inviting atmosphere of a neighborhood café—where design feels as thoughtful and crafted as the products themselves.

The branding combines a clean and modern approach with subtle references to traditional bakery culture. The logo was designed to be simple yet distinctive, forming a strong foundation for the rest of the visual system. This extends across packaging, menu design, and social media—ensuring a consistent and recognizable presence at every touchpoint.

A warm, earthy color palette supports the brand’s personality, creating a sense of coziness and authenticity. The design system focuses on clarity and balance, allowing the products to remain the central focus while the brand enhances the overall experience.

The result is a cohesive identity that feels approachable, refined, and memorable—capturing the essence of a modern bakery rooted in comfort and quality.