Narenj — Brand Identity
A fresh and culturally inspired identity rooted in the essence of Shiraz.
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Narenj is a restaurant inspired by the flavors and cultural richness of Shiraz—my home city. The name comes from “Narenj” (نارنج), a citrus fruit native to the region, known for its vibrant color and distinctive character. This connection grounds the brand in a sense of place, memory, and authenticity.
The visual identity revolves around a stamp-like logo, evoking tradition, craftsmanship, and a sense of authenticity often associated with local markets and handmade goods. The logo incorporates illustrations of the narenj fruit, creating a direct and symbolic link to the brand’s name and origin.
A color palette of light blue and orange defines the brand’s visual language—balancing freshness and warmth. The blue introduces a sense of calm and cleanliness, while the orange reflects the fruit itself, adding energy and vibrancy.
Overall, the branding blends cultural storytelling with a clean and contemporary approach, resulting in a visual identity that feels both rooted and refreshing—capturing the spirit of Shiraz in a modern dining experience.
