Rosetta Gelato — Brand Identity
A nostalgic brand identity for a gelato shop inspired by vintage charm and timeless sweetness.
Client
Type
Year
Roset
ta Gelato is an ice cream brand built around a sense of nostalgia bringing back the warmth and familiarity of classic gelato shops. The concept draws heavily from vintage aesthetics, where design feels personal, inviting, and full of character.
The identity is centered around a rich burgundy and soft light pink palette, creating a balance between elegance and playfulness. These colors evoke both indulgence and softness, reinforcing the sensory experience of gelato itself.
A mascot-style logo was developed as the core visual element, inspired by old-fashioned branding where characters played a key role in building emotional connection and memorability. Reimagined with a clean and refined execution, the mascot gives the brand a friendly, recognizable face while maintaining a contemporary feel.
Overall, the branding blends vintage inspiration with modern minimalism, resulting in a visual language that feels nostalgic yet fresh designed to create a lasting, familiar connection with its audience.
