Rasm — Brand Identity
A minimal, avant-garde identity for an Italy-based clothing brand rooted in Persian heritage.
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Rasm is a clothing brand founded by a Persian woman in Italy, merging cultural depth with contemporary fashion. The name “Rasm” (رسم) in Persian translates to “drawing” or “illustration,” reflecting the brand’s artistic foundation and expressive nature.
The visual identity was designed to balance heritage with modernity, preserving a subtle Persian influence while embracing a clean, avant-garde aesthetic. The logo draws inspiration from Persian typography, reinterpreted through a minimal and structured approach to create something both distinctive and timeless.
The brand operates within a strict black-and-white palette, reinforcing its clarity, sophistication, and focus on form. Every element of the identity is intentionally reduced to its essentials, allowing the concept and craftsmanship to stand at the forefront.
